our design ethos

    smarter by design

    problem solving and parenting are in our DNA and are at the heart of everything we do here at b.box. How can we make your life easier? That's our mission. 

    what makes us unique is the thought we give to design, functionality and aesthetic. At b.box we redefine everyday essentials – creating smarter solutions, with a unique twist.

    it’s about designing quality products parents can trust and kids love to use. We listen to what our customers want - involving kids and parents in our design process. 

    we know becoming and being a parent is a joyful and at times overwhelming process. What you need when you leave the house, travelling with kids, starting solids, bathing bub, lunchbox solutions...

    in trusted hands

    how can we help? that is our constant source of inspiration.

    what you are chatting about in mother’s group, in the schoolyard at drop off, playdates in the park, the water cooler discussions about those sleepless nights or fussy eaters. Some of our best ideas have come from our wider b.box family.

    our dedicated team of in-house product gurus start with an idea, then a sketch and go from there. what comes next is a combination of design inspiration, consumer insight, engineering genius and functional realization.

    award winning

    our products are loved by parents and kids around the world, and we’ve won over 65 awards for product innovation, business excellence and consumer choice along the way. But what gives us the biggest buzz is seeing our products in the hands of parents and kids – making a difference to their day to day. That’s the best accolade of all!

    let’s choose to reuse

    green is more than just a color – it’s at the heart of our design philosophy.

    we design products and packaging that help minimise reliance on single use plastics, produce replacement spare parts to help reduce landfill and environmental impact and communicate ways to effectively recycle or upcycle our products.

    wherever possible we use recyclable materials and design our products for longevity, by thinking about multiple ways the product can be used and repurposed. whether it’s reusing your spout cup base on the sippy cup or training cup or buying replacement straws instead of buying a new cup – it’s about choosing to reuse. always.

    memories last a lifetime

    we know the days can be long, but the years fly by. as your babies grow, we want to be there for the journey. 

    we’d love to hear from you! any great ideas? any problems you need solved? email customerservice@bboxforkids.com – we’ll get on the case!