At b.box we are passionate about creating fun and functional everyday baby essentials with a difference. Our goal is to make the lives of parents more convenient, in a cool and innovative way; everything we do revolves around our “putting the fun in functional” ethos. Most of all, everything we do has to be practical.
it all started with a diaper wallet
In 2007, best friends Monique Filer and Dannielle Michaels teamed-up to bring the baby-world their first invention, b.box’s diaper wallet.
While on a flight to New Zealand, Dannielle found the task of changing her newborn’s diaper to be quite clumsy and awkward. Thus, the idea for a convenient, all-in-1 essential baby box was born (In case you’re wondering, yes b.box is short for baby box)! The essential diaper wallet was launched and our story continues…
passion for innovation
Monique and Dannielle had no prior baby industry experience, Monique came from an operational risk background, while Dannielle from a strategic-communications background.
Together, they learned how to get their ideas from their heads to the shelves, and simply believe that their innovative concepts will make parents’ lives easier; always on-the-hunt for the next inventive solution.
fun and functional a winning combination
Since the launch of our first product, the diaper wallet, we’ve grown to 15 products sold in 750 stores Australia-wide and in 22 countries. Most recently, we’ve won the Australian Government’s 2015 Australian Small Business Exporter of the Year Award, as well as the Governor of Victoria 2015 Award for Women in International Business.
What sets us apart is the thought we give to design, functionality, and aesthetic. We feel proud to continue launching innovative products that allow parents to empower their children to be independent, all in a fun and functional design; it’s at the heart of everything we do!