the b.box story
At b.box we are passionate about creating fun and functional everyday baby essentials with a difference. Our goal is to make the lives of parents more convenient, in a cool and innovative way; everything we do revolves around our “putting the fun in functional” ethos. Most of all, everything we do has to be practical.
it all started with a diaper wallet
In 2007, best friends Monique Filer and Dannielle Michaels teamed-up to bring the baby-world their first invention, b.box’s diaper wallet.
While on a flight to New Zealand, Dannielle found the task of changing her newborn’s diaper to be quite clumsy and awkward. Thus, the idea for a convenient, all-in-1 essential baby box was born (In case you’re wondering, yes b.box is short for baby box)! The essential diaper wallet was launched and our story continues…
passion for innovation
Monique and Dannielle had no prior baby industry experience, Monique came from an operational risk background, while Dannielle from a strategic-communications background.
Together, they learned how to get their ideas from their heads to the shelves, and simply believe that their innovative concepts will make parents’ lives easier; always on-the-hunt for the next inventive solution.
fun and functional a winning combination
Since the launch of our first product, the diaper wallet, we’ve grown to 20 products sold in 800 stores Australia-wide and in 35 countries. Most recently, we ranked #52 in the Financial Times 1000: High-Growth Companies Asia-Pacific, won the 2017 Smart Company Top Exporter of the Year, as well as the 2016 Telstra Victorian Small Business of The Year.
What sets us apart is the thought we give to design, functionality, and aesthetic. We feel proud to continue launching innovative products that allow parents to empower their children to be independent, all in a fun and functional design; it’s at the heart of everything we do!
The team, are always brainstorming cool new ideas, so stay tuned for more exciting baby essentials from b.box.